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Social Media Marketing - Social What?

Updated: Jun 19

The phrase, “social media marketing,” refers to the process of getting traffic or attention by using various social media sites. The term “social media,” is somewhat of a catch-all phrase for sites that offer quite different social actions. For example, Facebook is a complete social networking site where you can share photos, updates, and participate in other activities. On the other hand, Twitter is a site that is uniquely designed so that users can share short, concise messages or updates with others. However, to ensure your messages or updates are seen by as many people as possible, you must engage in social media marketing efforts.


The Relationship Between Search and Social Media Marketing

Search and social media marketing are very closely related. In many cases, social media feeds the discovery of new content, like stories, and “discovery” is an actual search activity. With social media, you can build links that will support your SEO efforts. There are also many people who now conduct searches through social media sites to find specific social media content. Using the available social media tools to optimize your presence on these sites will lead to better results in search engines because your company has profiles and presences across the web.


The Relationship Between Search and Social Media Marketing

Search and social media marketing are very closely related. In many cases, social media feeds the discovery of new content, like stories, and “discovery” is an actual search activity. With social media, you can build links that will support your SEO efforts. There are also many people who now conduct searches through social media sites to find specific social media content. Using the available social media tools to optimize your presence on these sites will lead to better results in search engines because your company has profiles and presences across the web.


What Does Social Media Marketing Entail?

If you are new to social media marketing, it may be beneficial to utilize social media courses that will provide more insight into what to do to achieve a higher success rate through the various social media channels. You can also track your efforts and how effective they are by using social media analytics (which are just like your search engine analytics).

Usually, social media marketing means making use of things like “boosting” a post, paid advertisements, and engaging in activities, and creating posts that boost page engagement. The bottom line is that social media marketing is an invaluable part of any marketing plan that you may have in place. Make sure to keep this in mind to see why this is something you need to put time and effort into, as well, if you want to ensure that your brand or company is found online.


Here are a few tips to get you started:

Make sure your Profile is Filled out - Make sure your customers can find out more information about your products and services

Know when to post - over-posting can lose your customers

Consider Automation Software - your not always going to be available to post

Don't Forget Your Links - make sure your website link is attached

Don't neglect Other Social Media Accounts - Each of the platforms attract different demographics and can bring in new customers

Popular New Tropics - Tread Lightly in this area, making a related post can certainly catch people's attention and you can often bring you, new customers

Post Pictures/Videos - a picture is worth a 1000 words as the old saying goes.


Navigating social media platforms can be stressful, but they are crucial for marketing your business, So the sooner you master social media the sooner you can start to see the benefits.


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